A Review Of The Most Important Digital Media Findings In 2020
The coronavirus outbreak has significantly increased the amount of news consumed by the mainstream media in all the countries in which we conducted surveys before and after the outbreak was in into effect. News on television and online sources have seen substantial increases and more people have identified television as their primary source of news, providing temporary respite from a picture of declining growth. The decline of printed newspapers is likely to speed up the transition towards all-digital news. The usage of social media and online has increased significantly across a wide range of countries. WhatsApp was the most popular of around 10 percent in some countries. Additionally, more than half of those who were surveyed (51 percent) used some form of open and closed online community for information sharing, connecting, and taking part in local support groups.
The media's trust in its coverage about COVID-19 as it is related to specific political figures was very high in all countries at the same level as the national governments. In the case of COVID-19 data, trust among media was two times as high on social networks, messaging services, and video platforms as the media. From our larger data set taken in January, Global fears about misinformation persist. Global concerns about misinformation remain in the high tens of thousands even before the coronavirus epidemic. More than half our worldwide sample said they are concerned about what information is being disseminated online about news. Domestic politicians are the single most frequently cited source for misinformation, though in some countries , including the United States - people who identify themselves as conservatives tend to blame the media. in an 'pick-your-side' mentality.
Facebook is thought to be the most effective source of false information all over the world, but WhatsApp is considered to be more accountable in certain regions of the Global South such as Brazil and Malaysia.
A survey conducted in January across all countries revealed that four out of ten respondents (38%) trusted most news most of the time. This is four percentage points less than in 2019. 46 percent said they are confident in the information they read. The rising uncertainty and political polarisation has led to a decline in trust in broadcasters that are public and are being targeted from both sides. However, our research finds that the majority (60 percent) still favor news that doesn't have a particular viewpoint and that only a tiny minority (28%) would prefer news that reflects or reinforces their views. The preference for partisans has slightly increased in the United States since we last asked this question in 2013 but in the United States, a silent majority is looking for news that at least attempts to be impartial.
A majority (52%) would prefer that the media would be more prominent in reporting false claims made to them by politicians, rather than not making them the focus of their coverage (29%). People are more hesitant to use political advertisements via search engines or social media than with the ones on television. Actually, the majority of people (58 percent) prefer having platforms that block advertisements which might include false claims. In a range of markets, we have seen substantial increases in the payment for online news. This includes the United States (20%) and Norway (42% (+8). Additionally, we saw smaller increases in some other markets. It is important that most people do not pay for news online in all countries, even though certain publishers have reported an increase in their payments.
The content's uniqueness and quality is what the subscribers consider the most important. Subscribers think they get more information. But, the majority of users are satisfied with the news they get for free. We have a significant portion of non-subscribers (40% USA, 50% UK) who believe that nobody can convince them to join. More payment levels are seen in countries such as Norway and the United States in which there is a higher percentage of subscribers. About a third to half of subscriptions are given to national brands in countries such as Norway, the USA and Norway. This suggests that there are still winners and winners and losers. However, in both countries an increasing number of customers are taking out multiple subscriptions, usually adding a local or specialist publication. For radio Unirea FM 107,2 MHz Romanian radio station. Their structure is 60 percent news from all fields, and 40 percent music. The current programming includes news programming from the region, specialized programs, as well as talk show programming. These people are interested both in contests, news and interviews. However, they also like discussions, entertainment, and musical performances.
Many countries are the most trusted source for information about a specific area or town. In actual fact the majority of four out of ten (44 percent) of all weekly visits are handled by local newspapers. We discover that Facebook and other social networks are used by around a third (31%) for local news and information. This further puts pressure on businesses and their business models. Access to news continues its growth. Over 25% of people prefer to begin their news experience using an app or website. Generation Z, 18-24 year young, has a lower connection to websites and apps. They're twice more likely than other people to use social media to read news. Across age groups, users of Instagram for news has risen by more than a quarter since 2018 and looks likely to surpass Twitter within the next year.
Publishers have been trying to connect directly via mobile alerts and emails to combat the move to different platforms. The staggering figure of 21 percent American adults access a weekly news-email. For more than half of them, it is the primary method of accessing information. Northern European countries are much more slow to embrace news via email channels, with only 10% using email news in Finland. However, podcasts have seen an increase in popularity over the past year coronavirus locks might have temporarily reversed this trend. All over the world fifty percent of those who surveyed (50%) claim that podcasts give more understanding and depth than other forms of media. Spotify is now the top podcast destination in many markets, topping Apple's Podcast application.
A majority of people (69%) consider that climate change is a serious issue. However, a tiny percentage of people in Australia, Sweden and the United States disagree with this view. This is a more right-leaning group and is often older. The younger groups get most of their climate news from social media and also by following activists like Greta Thunberg. Amazon Echo and Google Home are two examples of smart devices that are gaining popularity. Their use for any purpose has been increasing by 14 percent to 19% (UK) and 7 to 12 percent in Germany and 9 to 13% South Korea. The use of news is low across every country, despite this.